Find out more about Hater


In 2012 IDC group in Hong Kong and Blinker brand in Taiwan decided to launch a small line of unique hats into the local Asian market. Within 6 months the hats were featured on and began appearing on import to exclusive retailers in UK and the US. Some fashion and music celebrities quickly jumped in to support the underground startup and before they knew it, the small start up went global.

The brand’s unique flavour has now set a new benchmark for trends in snapback design worldwide.